As Women's History Month unfolds, I find myself reflecting on the remarkable journey of women in entrepreneurship, particularly those who, like me, dared to embark on the adventure of business ownership while raising young children. This is not just a tale of business growth; it's a celebration of the indomitable spirit of mothers who defy odds and stereotypes to pursue their dreams. My journey … [Read more...] about Raising Babies & Business: Championing Women Entrepreneurs
The Case for Marketplaces: Why Your Chamber of Commerce Needs a Marketplace, Not Just a Directory
In today's digital age, businesses are constantly seeking ways to enhance their online presence and connect with their target audience effectively. One of the fundamental choices they face is whether to list themselves in a traditional business directory or to leverage the power of an online marketplace. While both options serve as platforms for businesses to showcase their products or services, … [Read more...] about The Case for Marketplaces: Why Your Chamber of Commerce Needs a Marketplace, Not Just a Directory
From Meat Bundles to Sweet Treats: Maximizing Seasonal E-Commerce Opportunities
Valentine's Day isn't just about celebrating love; it's a golden opportunity for small businesses to boost sales and connect with customers in unique ways. Transforming your products or shop for the season, whether it's Valentine's Day or any other holiday or season, can help drive new traffic by capitalizing on the excitement and relevance of current events, holidays, and trends, and … [Read more...] about From Meat Bundles to Sweet Treats: Maximizing Seasonal E-Commerce Opportunities
Falling in Love with Your Small Business Again: A February Affair
February—the month of love and affection—is not just reserved for romantic relationships. It's also the perfect time to rekindle the flame with something equally significant in your life: your small business. As a mom who has experienced the profound journey of motherhood four times over, I can't help but draw parallels between nurturing a business and nurturing a family. Just as with marriages … [Read more...] about Falling in Love with Your Small Business Again: A February Affair
Social Media Trends in Marketing: What to Watch for in 2024
In the dynamic world of marketing, staying ahead of the curve is crucial. As we step into 2024, let's explore the social media trends that are set to shape the marketing landscape. 1. Video Continues to Dominate Video content has been and remains a powerhouse in marketing, and this trend is only set to grow. According to SocialPilot, In 2024, video content will make up for 82% of the … [Read more...] about Social Media Trends in Marketing: What to Watch for in 2024