Loyalty is the lifeblood of any membership-based organization. Whether you're managing a chamber of commerce, an economic development department, or any other organization that thrives on member engagement, the challenge remains the same: How do you not only attract members but also retain them for the long haul? The answer lies in creating meaningful connections that go beyond basic membership … [Read more...] about Building Member Loyalty: Strengthening Connections Through Innovative Approaches
About Madelyn Houser Webb
How to Create a Thriving Online Community
Key Strategies for Building a Thriving Online Community 1. Engage with Your Audience Regularly Consistent engagement is crucial to maintaining an active and vibrant community. Use social media platforms, newsletters, and community forums to keep in touch with your audience. Respond to comments, ask for feedback, and create interactive content that encourages participation. Hosting regular … [Read more...] about How to Create a Thriving Online Community
Future-Proofing Membership Directories: The Importance of Digital Transformation
For economic development organizations, chambers of commerce, and other member-based groups, the transition to digital platforms is not just a trend, but a necessity. Member Marketplace Inc’s Member Connection Marketplace offers a modern, dynamic alternative that surpasses the capabilities of traditional directories. Here’s why making the switch is essential for future-proofing your … [Read more...] about Future-Proofing Membership Directories: The Importance of Digital Transformation
Leveraging Influencers: Shop Iowa’s Success Story
In 2024, influencer marketing has become a game-changer for businesses of all sizes. For small businesses, in particular, leveraging the reach and credibility of influencers can help to boost brand awareness and drive traffic. At Member Marketplace, we’ve seen firsthand the impact of influencer marketing through our Shop Iowa Squad ambassador program on our Shop Iowa Marketplace. Here’s a closer … [Read more...] about Leveraging Influencers: Shop Iowa’s Success Story
Cutting Costs, Boosting Impact: 3 Innovative Marketing Solutions for Small Businesses
As a small business owner, managing marketing expenses can be a daunting task, especially when operating on a tight budget. But, with strategic planning it's possible to achieve marketing results without breaking the bank. Leverage Social Media Marketing: In today's digital age, social media has become a powerful marketing tool for small businesses to reach and engage with their target audience … [Read more...] about Cutting Costs, Boosting Impact: 3 Innovative Marketing Solutions for Small Businesses