The holiday shopping season is right around the corner, and for small business owners, this period brings immense opportunity. Black Friday, Small Business Saturday, and Cyber Monday mark the kick-off for holiday spending and are peak times for generating sales, reaching new customers, and rewarding loyal ones. Planning ahead is crucial, so here’s your ultimate guide to preparing your business and … [Read more...] about Preparing for Black Friday, Small Business Saturday, and Cyber Monday: A Complete Guide for Small Business Owners
About Cherie Edilson
Beyond Field of Dreams: The Real Work of Business Building
As an Iowa girl who grew up amidst the cornfields, "Field of Dreams" has always held a special place in my heart. The idea that "if you build it, they will come" is not only a memorable line from the movie but also a concept that many of us have taken to heart. However, as much as I love the sentiment behind those words, I've come to realize that in the world of business, it's not quite as simple … [Read more...] about Beyond Field of Dreams: The Real Work of Business Building
Raising Babies & Business: Championing Women Entrepreneurs
As Women's History Month unfolds, I find myself reflecting on the remarkable journey of women in entrepreneurship, particularly those who, like me, dared to embark on the adventure of business ownership while raising young children. This is not just a tale of business growth; it's a celebration of the indomitable spirit of mothers who defy odds and stereotypes to pursue their dreams. My journey … [Read more...] about Raising Babies & Business: Championing Women Entrepreneurs
The Case for Marketplaces: Why Your Chamber of Commerce Needs a Marketplace, Not Just a Directory
In today's digital age, businesses are constantly seeking ways to enhance their online presence and connect with their target audience effectively. One of the fundamental choices they face is whether to list themselves in a traditional business directory or to leverage the power of an online marketplace. While both options serve as platforms for businesses to showcase their products or services, … [Read more...] about The Case for Marketplaces: Why Your Chamber of Commerce Needs a Marketplace, Not Just a Directory
Falling in Love with Your Small Business Again: A February Affair
February—the month of love and affection—is not just reserved for romantic relationships. It's also the perfect time to rekindle the flame with something equally significant in your life: your small business. As a mom who has experienced the profound journey of motherhood four times over, I can't help but draw parallels between nurturing a business and nurturing a family. Just as with marriages … [Read more...] about Falling in Love with Your Small Business Again: A February Affair